4K HDR PRO: superb contrast, vivid accurate colours and finest details

STRIKING BRIGHThe latest standard for 4K UHD content is High Dynamic Range. It expands the range of both contrast and colour significantly. HDR PRO produces dazzling detailed images with accurate reproduction of light and dark shades. On top, HDR PRO combined with Motion clarity Pro and rich colour enhancement provides a superior High Dynamic Range experience delivering purer, richer colours even on fast moving scenes. Enjoy brighter and deeper images, greater contrast, extended range of colours and details like never before.TNESS: Thousands of Mini LEDs deliver incredible brightness, for dramatic highlights and richer, more lifelike HDR performance. PRECISION CONTRAST CONTROL: Precisely controlled Mini LEDs in an active matrix backlight yields breath-taking contrast, capable of displaying deeper blacks and brighter whites simultaneously, for greater depth, detail and dimension.

SMART HDR both improves native HDR and converts SDR to HDR.

Because HDR contents and sources are not so popular yet, SMART HDR is abble upgrade Standard Dynamic Range (SDR) content to HDR-like picture quality, allowing viewers to enjoy all of their favorite content in the highest picture quality possible. Also, on native HDR contents, SMART HDR dynamically improves content and adapt it to the screen capabilities. Through AI and HDR scene identification, SMART HDR improves both dark and bright scenes. On dark scenes, it supplements the level of brightness to express objects hidden in darker shadows. On brighter content scenes, SMART HDR increases the level of contrast ratio to differentiate objects from the background. It makes the picture more layered, richer, resulting in more image details on the screen for an overall better lifelike picture.

Motion Clarity Pro for smooth picture and improved motion

On fast moving actions, you don’t want to miss a detail. MEMC TCL’s proprietary software algorithm steps up to the plate while you’re watching sports or fast-paced shows or movies. Helping reduce motion display blur and keeping motion trails to a minimum – your viewing experience will always be crystal clear.

Android TV for easy and unlimited entertainment

Android TV comes with Google Home and Google Assistant* built in. Find the latest blockbuster, check the score of the big game, or dim the lights — all without leaving what you’re watching. Android TV also allows to cast UHD contents directly on TV and enjoy native 4K HDR applications on your big screen. Innovative features like Picture in Picture (PIP), easy task switching, multi-user accounts or side settings ensuring the favorite content of all family members is always front and center.

* The Google Assistant is not available in certain languages and countries. The Google Assistant requires an internet/data connection. Data rates may apply. Availability and performance of certain features and services are service, device, and network-dependent and may not be available in all areas.

With advanced Hands-Free voice control* , TCL's Android TV makes life smart and simple

TCL Android TV's offer a hands-free TV experience (far field control). Without a remote, you can use your voice to access, launch, and control content, turn on your TV, switch inputs, adjust the volume, search for content, and more from a distance. It's so easy, talk to your TV as you would talk to your friends !

* The Hands-Free Voice Control is not available in certain languages and countries. It requires an internet/data connection. Data rates may apply. Availability and performance of certain features and services are service, device, and network-dependent and may not be available in all areas.

Meet your Google Assistant*

Ask it questions. Tell it to do things. It’s your own personal Google, always ready to help with over 1 million actions. Ask it anything. Tell it to do things. Control home devices

* The Google Assistant is not available in certain languages and countries. The Google Assistant requires an internet/data connection. Data rates may apply. Availability and performance of certain features and services are service, device, and network-dependent and may not be available in all areas.

Alexa lets your voice control your world

Amazon Alexa lives in the cloud and is always getting smarter. Ask Alexa to play music, hear the news, check weather, adjust TV volume, change TV channel, control your smart home, and more.

*Alexa compatibility allow you to use your Amazon Alexa devices, including the Amazon Echo, Echo Dot, Echo Show, Echo Spot, and Echo Plus (purchased separately), to control your TV.

Watch Netflix in 4K HDR

Netflix* is one of the largest Internet TV channels in the world, with a range of programmes designed to have something for everyone. Watch programmes scheduled just for you, including Netflix original series and award- winning films and documentaries. Now available in 4K UHD HDR quality.

subject to local availability and subscription

Watch YouTube in 4K

With YouTube, you can see what the whole world is watching, from the most popular music videos to the video games and popular entertainment programmes, via the news and much more. Subscribe to the channels you line, share with your friends and watch on any device. And now, available in 4K UHD quality.

Amazon Prime Video

With YouTube, you can see what the whole world is watching, from the most popular music videos to the video games and popular entertainment programmes, via the news and much more. Subscribe to the channels you line, share with your friends and watch on any device. And now, available in 4K UHD quality.

Disney+. The best stories in the world, all in one place.

Discover the best stories from Disney, Pixar, Marvel, Star Wars and National Geographic in one place. From hit movies to timeless classics and new original - there's something for everyone.

Elegant frameless metal design with central stand

No frame on the front for a bigger screen and picture that you love. This ultra slim design concept is using metal, making it not only an elegant piece of craftsmanship but also a durable one that will blend with your living space. On top, it comes with an elegant metallic central stand so that this large screen TV can be easily placed on any surface at home. Elegance meets performance for a perfect harmony.